Updated: Aug 14, 2019
You will probably agree with me when I say where on earth did this word 'sustainable' come from?! It is definitely a buzz word that has been used quite a lot more often in the past year or two!
'For a product to be sustainable, it must be able to be re-produced over and over again, without causing any harm to the people and the earth.' THE EARTH STYLIST
To be considered a sustainable fashion business, the process from farm to consumer should be following these steps:-
Organic, free from hazardous chemicals
Minimal to no textile dying
Low water usage
Safe working conditions and a living wage for the workers
Manufactured using sustainable energy
Low to zero carbon footprint
The highest possible environmental, social and ethical standards
Some facts about the fashion industry and why your choice is so important:-
The fashion industry is the second largest polluter in the world
10% of the greenhouse gas emissions is generated by the fashion industry
Australia produces 6,000kg of fashion and textile waste every 10 minutes
83% of women have clothes in their wardrobe that have only been worn once or twice
A third of stock never gets sold, it either sits in the warehouse, ends up in landfill or is incinerated
The consumer has the chance to influence the supply chain by the decisions they make. In order for them to make a conscious decision, designers and brands need to become more transparent about their materials and methods.
Please consider the following before you buy:-
The type of fabric - is it a natural fibre or is it synthetic, usually anything starting with a 'P'contains plastic, is it organic, is it made from recylced materials?
Transparency - Check the 'about us' section on the website, it should show not only where the product was designed but also where it was made and by whom
Accreditation - organizations include: Ethical Clothing Australia, Fairwear Foundation Global Organic Textile Standards (GOTS) and Fairtrade
Re-used or Re-cylced
There are too many critical issues within the fashion industry to ignore. It is vital we all work together: designers, manufacturers, suppliers and consumers, in order to create a more sustainable industry, protect the people and our earth.
'It's a massive problem that everybody needs to participate in order to make real change... we really need to work together.' Jackie Frank (Marie Claire Australia, Thread Together).
At the moment it is extremely difficult for a brand to be 100% sustainable and ethical so to make things easier for you, I have researched brands to determine which ones are taking steps towards becoming more sustainable and ethical. The Map Project will help you find these brands and show you locations of stores, stockists and provide links to their websites to shop online if available. You can search by location, brand name or by category, for example menswear, womenswear etc. The map has only recently been launched and we will be adding many more designers, brands, labels, vintage stores, suppliers and manufactures to the map so please keep checking, you never know what little gem you will find!
Thank you for your support and being a part of a sustainable future!
THE EARTH STYLIST